Xiaoban Café Organic Soya Desserts
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Xiao Ban cafe tasting sweet success overseas

The migration of the Singapore hawker snack all the way to Vietnam is no coincidence. Xiao Ban is the brainchild of Singapore company Tai Sei Hei, which produces soya beancurd under the brand Lao Ban. Enjoying the sweet taste of success when a strategic move into the overseas market paid off. As Tai Sei Hei director Max Yeow explained, the firm predicted the Singapore market would stagnate in the future, and so thought it essential to diversify its revenue stream by entering different countries. Tai Sei Hei's growth is driven by their forward-looking attitude. The company began in 2007 as Lao...


Vietnam: Soya bean cafe rides on growing consumer boom

A name familiar to Singaporeans - Xiao Ban Soya Snack Cafe. Just a few months after opening the outlet last year, it has now 3 outlets in the city of Vietnam, one of which is run by a franchisee, with plans to open another 3 more in Ho Chi Minh City and 2 in Hanoi this year. Xiao Ban has also expanded its outlets to Taiwan and Cambodia. Funny story, a leafy tree grows outside the bright orange storefront of Xiao Ban outlet in District 1 of Ho Chi Minh City, which partially obscures the signage and the shop next door. Weeks after...


4 friends who started Xiao Ban's dream in Vietnam, Ho Chi Minh City

The 4 friends do not speak Vietnamese, but get by with a personal assistant who can translate, store managers who speak English, and copious use of Google Translate, says Mr Picasso Hong, Chief Business Officer of Asia-Pacific, with a laugh. attracted by its modernity, large population of over 90 million, and the fact that other big Singapore companies like Mapletree Investments and Keppel Land had invested there. Singapore is Vietnam's third-largest foreign investor, with investments of US$37.9 billion (S$52.9 billion). Study trips by IE Singapore and the Singapore Manufacturing Federation introduced Xiao Ban to the business environment and mall owners...